Our Story
Flawed on purpose. Loudly off track. Deadways — against the flow.
THE START
It Started With a Need to Create.
My name’s Franz Deadways. In 2013, I was running a different brand, but it started to feel limited. I had designs that didn’t fit the vibe, ideas that didn’t belong there. I needed an outlet, something with no rules, full creative freedom. That’s how Deadways was born.
The name? I was asking people brand name ideas. A friend said “Deadweights.” I misheard it as Deadways… I liked how it sounded, no real meaning behind it.
OUR ROOTS
Born in the Streets of Cebu.
Deadways started in the fixed gear scene. Inspired by punk music. Most of our friends were into bikes, bands, tattoos, the lifestyle that shaped everything we do.
Our first tee was a red shirt with a clean arc font, simple, timeless and raw. We just made something we actually wanted to wear. That same design still runs today.
THE RISK
No Plan. Just Grit.
In 2017, Deadways opened its first flagship store in Cebu. No master plan, no budget, just instinct. I was supposed to pay for an office space, but I made a wrong turn and ended up in front of a shop I always wanted. So I went for it.
I had enough for the deposit, nothing else. I slept on a yoga mat in the shop for a year just to keep it going. We threw wild parties, free drinks, and loud nights. Cops shut us down more than once. Worth it every time.
WHAT WE STAND FOR
More than just a brand.
Deadways isn’t about hype or chasing trends. The quality, and the experience always come first.
We built this for the ones who ride, create and the outcasts. It’s not for everyone, and that’s the point.
“If you get it, you’re one of us.”
STILL MOVING
No Map. Just Forward.
Deadways keeps evolving. Still independent. Still real. There’s no set plan, just movement. This is still a creative outlet. Still personal.
If you made it here, maybe you feel the same.
THE TAGLINE
What it means...
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Flawed on purpose
We don’t pretend to be perfect. The cracks, the rawness, the edge, that’s where the character is.
Loudly off track
We’re not lost. We’re just not following the usual path. And we’re making noise while doing it.
Deadways — against the flow
This brand was never meant to blend in. It’s built for the ones who go their own way, loud, messy, and unapologetic.
Welcome to Deadways.
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